Every customer gets the message when they are listening
The optimiser learns when each person opens, clicks and buys, and on which channel. It schedules every message for that person's best window, always inside the quiet hours you set.
Each contact gets a predicted best hour for each day of the week, refreshed as new opens and clicks arrive.
Channel choice
When a step allows more than one channel, the optimiser picks the one this person engages with most, among channels they opted in to.
Quiet hours first
You set quiet hours per brand and channel. The optimiser never schedules outside them, whatever the model predicts.
Time zones
Times are calculated in each customer's local time zone, useful for brands selling across regions.
Sensible fallback
New contacts with little history get your brand's best-performing hour until their own pattern appears.
Measured lift
A holdout group gets your default time, so you can see the real difference the optimiser makes.
How it works
From tower to window in four steps
01
Turn it on
Enable it on a campaign or any journey step.
02
Set the window
Choose quiet hours and how long a send can wait.
03
It schedules
Each person is queued for their own best moment.
04
Compare
See results against the holdout group in reports.
How it learns
Built only from your customer's own behaviour
The model looks at when each person opened, clicked and ordered from your brand on each channel. It does not use bought data, data from other brands or device tracking.
Engagement history with your brand only
Recent behaviour weighted more than old
Explainable: see each contact's best hours
Turn off per contact on request
Campaigns and journeys
Works for one-off sends and automated flows
For a campaign, sends spread across a window you choose, such as within 24 hours. For a journey step, the wait ends at the customer's next best moment.
Maximum delay you control
Flash sales can bypass timing
Spreads load on your website and support
Works across email, SMS, push and WhatsApp
Responsible AI timing
AI timing uses only each customer's own engagement with your brand.
Quiet hours you set are always respected, and promotional SMS follows permitted hours.
The optimiser only chooses among channels the customer opted in to.
AI-drafted copy is a suggestion. A person approves every message.
Customer data belongs to the brand, is encrypted and is never sold.
Questions
About AI Send-Time Optimiser
01How much history does it need?
It starts personalising after a handful of opens or clicks. Until then, it uses your brand's best hour.
02Can I still send at a fixed time?
Yes. Timing is a per-campaign and per-step setting. Turn it off for time-critical messages.
03Does it use data from other brands?
No. Each brand's model uses only that brand's customer engagement.