Privacy Policy
This policy explains what information we collect when you visit this website or use our marketing automation platform, how we use it, and the choices you have. It covers two kinds of data: data about you as our customer, and data about your customers that you store on the platform.
01 Two roles, two responsibilities
For information about our customers, such as account details, billing details and how you use the platform, we decide how the data is used and are responsible for it.
For contact data you upload or sync, such as your subscribers' names, emails, phone numbers, app tokens, consent records, orders and engagement events, you decide how it is used. We process it only on your instructions, to provide the service.
02 Information we collect about you
Account information you give us when you sign up or contact us: name, work email, brand or agency name, industry, contact volume, channels and platforms used, and messages you send us.
Usage information from the platform: features used, journeys and campaigns created, login times, browser and device type, and IP address, used to run, secure and improve the service.
Billing information needed to charge for paid plans. Card details are handled by our payment provider and are not stored on our servers.
03 How contact data is used
Contact data is used to send the emails, SMS, push notifications and WhatsApp messages you set up, to build segments, to measure opens, clicks, orders and revenue, and to run the AI Send-Time Optimiser.
The AI Send-Time Optimiser learns only from each contact's engagement with your brand. Models for one brand are never trained on another brand's customers.
We do not sell contact data, rent it, or use it to market our own products to your customers.
04 Consent and opt-out
The platform records opt-in status for each channel, with its source and time. Every marketing message includes a clear unsubscribe link or STOP option, and opt-outs are applied immediately across all journeys and campaigns.
If you are a subscriber of one of our customers and want to stop messages, use the unsubscribe link or reply STOP. To access or delete your data, contact the brand that messaged you. We will help them respond.
06 Security
Data is encrypted in transit and at rest. Access is limited by role, logged, and reviewed. Brand workspaces are separated so data never mixes between brands or agency clients.
07 Retention
Account data is kept while your account is active and for a limited period afterwards for legal and accounting needs. Contact data is deleted or returned to you when you close your account, after a short grace period to allow export.
08 Your rights
You can access, correct, export or delete your account information from your settings, or by writing to us through the Contact us page. We respond to requests within the time required by applicable law, including the Digital Personal Data Protection Act, 2023.
10 Changes and contact
If we make material changes to this policy, we will notify account owners by email and in the platform. For any privacy question, please use the Contact us page.
Questions about this document? Contact us