Drag triggers, waits, splits and messages onto one canvas. Welcome series, cart recovery, post-purchase, win-back and birthdays run across email, SMS, push and WhatsApp, and every journey ends the moment the customer converts.
Start journeys on signup, cart abandoned, order placed, product viewed, app installed, price dropped or any custom event you send.
Smart splits
Branch by behaviour, order value, location, channel opt-in or segment. Each branch shows how many people are inside it right now.
Waits that make sense
Wait for a fixed time, until a day and hour, or until the customer does something. Combine with AI timing for each person.
Exit on conversion
Set a goal such as order placed. The moment it happens, the customer leaves the journey and no further messages go out.
Frequency caps
Limit how many messages a person can get per day or week across all journeys, so one shopper never feels chased.
Ready-made recipes
Start from proven flows for welcome, cart recovery, browse abandonment, replenishment, win-back and birthdays, then edit.
How it works
From tower to window in four steps
01
Pick a trigger
Choose the event that starts the journey, like a cart left at checkout.
02
Add messages and waits
Drop in email, SMS, push or WhatsApp steps with waits between them.
03
Set the goal
Tell the journey what success looks like so it stops at the right time.
04
Go live and watch
See people move through each step and the revenue each step earns.
Cart recovery
Bring the cart home without chasing
A cart recovery journey checks stock, picks the customer's preferred channel and sends the reminder when they usually open messages. If they buy on any device, the journey ends.
Dynamic cart block with product image, size and price
Stock and price checks before every send
Coupon only on the second reminder, never the first
Stops instantly on order, unsubscribe or STOP reply
Post-purchase and win-back
Keep the conversation going after the order
Order confirmations, delivery updates, review requests, replenishment reminders and win-back offers are all journeys, each with its own goal and exit rules.
Replenishment timing based on product usage cycles
Review requests after delivery, not after dispatch
Win-back for customers inactive for 60, 90 or 180 days
Birthday and anniversary journeys from profile dates
Questions
About Journey Builder
01Can one journey use email, SMS, push and WhatsApp together?
Yes. Each step picks a channel, or lets the AI Send-Time Optimiser choose the channel the customer engages with most, limited to channels they opted in to.
02What happens if a customer is in two journeys at once?
Frequency caps and journey priority decide which message goes out. Lower-priority messages are held or skipped so the customer is not flooded.
03Can I test a journey before going live?
Yes. Send a test profile through the journey and preview every message, wait and branch it would hit.